The Marketing Circle offers members an exclusive opportunity to discuss current challenges and developments within the industry and share expertise and experience with each other. Marketing is an ever-evolving industry. The development of MarTech, ChatGPT, and Web 3 is changing the way we work and speak with our audiences. Challenges of GDPR (General Data Protection Regulation) and also Australian Privacy Laws keep us on our toes and often make it feel like we are trying to find a way through the legal jungle. The Marketing Circle gives Marketing Managers of our member organisations the chance to meet and discuss current developments in the marketing landscape and share expertise and experience with one another. All our Circles are following the Chatham House Rules.

Topic: Going through a Rebrand

We have seen big brands going through various rebrands with the latest reaching global attention being JAGUAR's rebrand and slogan update to "Copy Nothing". Rebrands can happen on various scales, from an updated style guide, logo, font, colour to a completely new direction the brand is taking.

Our own member, grenke, went through a rebrand recently and if you have followed their social media, you are aware of the updated logo and fresh new look and feel to the brand. Sophie Hatten, Marketing Specialist at grenke, will provide us with some insights into the thought process behind the rebrand, the preparations to launch and challenges they came across.

We look forward to a discussion with all participants and an engaged sharing of experiences, and answering each others questions.

Please note, this is a member-exclusive event. As spots are strictly limited, we allow one ticket per member unless agreed otherwise.