Destination Australien - a Webinar series

The market entry to a new country and culture is often associated with many hurdles and brings along various questions. In our webinar series Destination Australien, we want to answer many of your questions about Australia, and the culture but even more so cover relevant business topics. Each webinar will touch base on a different topic and give you insights shared by an expert. We will look at crucial topics that are important in setting up a business in Down Under as legislation and business set-up can look different to Germany in some areas.

Navigating Market Entry - Subsidiary vs. Distributor

The decision between establishing a foreign subsidiary and working with a distributor depends on various factors. Criteria include market control, market entry strategy, legal and regulatory requirements, financial resources, and the company's long-term goals. This decision should be carefully considered to ensure the company's long-term competitiveness and profitability. In our webinar, we aim to provide you with an initial overview of the pros and cons and outline the first steps in making a strategic decision.