SYD | Marketing Circle: From Insight to Action: Where AI Really Fits in You

About the Marketing Circle

The Marketing Circle offers its members the exclusive opportunity to discuss the latest industry challenges and developments, and to share their expertise and experience. Marketing is an ever-evolving industry. Technological developments such as MarTech, ChatGPT and Web 3 are changing the way we work and communicate with our audiences. The challenges posed by GDPR (General Data Protection Regulation) and Australian privacy laws often make it feel like we are trying to find our way through a legal jungle. The Marketing Circle gives marketing managers of our member organisations the chance to meet and discuss current developments in the marketing landscape, sharing expertise and experience. All of our circles follow the Chatham House rules.

Topic: From Insight to Action: Where AI Really Fits in Your Marketing

Join us to discover how and where AI can meaningfully support your marketing efforts. Rather than focusing on individual tools, we’ll address a key question: How can AI be used effectively across the entire marketing process?

Drawing on the ACAM benchmark “AI in Marketing 2026,” which brings together insights from 126 Australian CMOs, we’ll examine where marketing teams stand today in their adoption of AI and what opportunities this creates in practice.

Together, we’ll walk through the different stages of the marketing framework and uncover practical ways AI can support your marketing activities and open up new possibilities.

Look forward to fresh perspectives, practical insights, and actionable ideas that you can take back to your team and put into practice.