Market entry

Our market entry services are designed to help you successfully enter new markets. 

Market analysis 

As part of detailed market studies, we compile the decisive information for you to assess the competitiveness of your products or services in Australia. AHK Australia supports you in researching questions of all kinds, customised to your company. The result consists of the following contents, among others:

• Market size and market development (industry structure, trends) 
• Competitor analysis (number, distribution of competitors) 
• Distribution structure (local sales and trade levels, distribution channels) 
• Market entry conditions (product standards, import regulations, licences and registrations) 

We use internal and external databases as the basis for our research. Our extensive network in Australia and Germany allows us to conduct high-quality interviews with experts to obtain the necessary information on the Australian market and your specific enquiries. 

Following a ‘Market Analysis Australia’, we offer you further services as part of our integrative offer to facilitate your market entry. Many of our clients use our ‘Business Partner Matching’ service or are interested in the provision of a ‘Business Presence’ to take over correspondence activities through the AHK Australia. 

Business Partner Matching 

Many German companies decide to work with a local business partner when entering the Australian market. The exporter benefits from the extensive network and expertise of the local distributor.  

Due to the strong ties, a thorough business partner search is essential. A targeted search and active telephone contact with potential sales and business partners in Australia is often difficult for German companies simply due to the large time difference and the difficulty of reaching Australian decision-makers. AHK Australia will be happy to take care of this for you and arrange specific business appointments following the business partner search in order to make the ‘Business Partner Placement Australia’ as efficient as possible for you. 

The business partner brokerage contains the following modules: 

1. Address research: Contact list with company profiles, evaluation and pre-selection based on agreed criteria 
2. Contacting: Contacting decision-makers and sending company and product information
3. Appointment coordination: Organisation and coordination of business appointments 

Are you still looking for in-depth information on the Australian market? In addition to ‘Business Partner Matching’, we offer you further services as part of our integrative offer to facilitate your market entry. Many of our clients commission a ‘market study’ or are interested in the provision of a ‘business representation’ to take over correspondence activities through the AHK Australia. 

Merger & Acquisitions (M&A)

Mergers and acquisitions (M&A) are powerful tools to open up new markets. Our M&A services are designed to identify the right takeover or partnership opportunities and help you achieve your strategic goals. Together with proven experts, we accompany you from the market analysis to the purchase negotiations. 

• Market Screening: Creation of a long list of potential partners in Australia based on your requirements and creation of a short list for a defined target group 
• Due diligence (company information): Review and evaluation of companies for sale by external partners 
• Contacting: Creation of a cover letter to potential partners from the short list and support in the preparation of the non-binding offer (letter of intent) 
• Purchase agreement: We provide you with an external partner who supports you in drawing up the purchase agreement 

We accompany you every step of the way in the Australian market. In addition to the ‘M&A service’, we offer you further services as part of our integrative offering that will facilitate your ‘market development’ in Australia. Many of our clients decide to set up their own subsidiary directly. The AHK Australia is there to assist you in setting up a company Down Under. 

We will be happy to provide you with a non-binding consultation.

Market analysis, business partner matching, and M&A services are a service provided by AHK Australia as part of our DEinternational service brand. 

Under the AHK service brand DEinternational, German companies worldwide can find professional advice and support for the successful establishment and expansion of their business activities abroad. The AHKs have many years of experience in foreign markets and support companies as a reliable partner in initiating business. They form a bridge between markets and cultures, the staff are always bilingual and know the opportunities and risks for your export business.