Franziska Wegerich
Corporate Services Senior Consultant Corporate Services
+61 (0)2 8296 0447 franziska.wegerich@germany.org.au
Topic: Smart City Solutions for Sustainable and Digital Urban Development
Australia, particularly the cities of Sydney and Brisbane, is investing heavily in digital transformation and sustainable infrastructure to meet the challenges of rapid population growth, urbanisation and climate change. This creates attractive market opportunities for German companies offering innovative smart city solutions. The Australian government is supporting this development with strategic roadmaps and programmes to ensure the quality of life and economic competitiveness of its cities.
Selected market opportunities for German smart city solutions:
- Major infrastructure projects: Large-scale projects such as Western Sydney Airport, Sydney Metro West and Inland Rail offer potential for German suppliers in the construction and infrastructure sector. This includes, in particular, demand for digital planning (BIM) and smart IoT solutions for managing these large facilities.
- Sustainable construction & innovation: The growing demand for green construction methods, energy-efficient technologies and innovative solutions such as BIM and modular construction is creating significant opportunities. German expertise in smart building technologies and sustainable certification is in high demand in the Australian construction industry.
- The 2032 Olympic Games as a growth driver: The expansion of infrastructure for the 2032 Olympic Games in Brisbane is promoting long-term construction projects and creating international investment opportunities. The focus here is on the digital networking of sports facilities and the sustainable use of accompanying transport routes and neighbourhoods.
- Growth in residential construction: Urbanisation, population growth and demographic changes are creating significant opportunities in the areas of sustainable, affordable and digital construction, as well as in social housing projects. This includes, in particular, solutions for smart homes and the Internet of Things in the residential sector.
Outlook: 2032 Olympics in Brisbane
The 2032 Olympic Games in Brisbane will further promote infrastructure development and strengthen the regional economy in the long term. Further opportunities exist in the smart city sector, particularly in sustainable construction, social housing and innovative digital technologies such as smart homes and IoT.
The demand for efficient, environmentally friendly housing is growing due to population growth and urbanisation in cities such as Sydney and Melbourne, creating new business opportunities for German companies in the smart city sector.
Benefits of Participation
- Market and industry information, expert briefing on local market opportunities, including with regard to the 2032 Olympics in Brisbane
- Individual B2B meetings with potential business and cooperation partners in Australia
- Networking with industry players, public and private customers, and decision-makers in the sector
- Visits to selected companies, locations and projects, and initial contact with potential business partners
- Webinar with target market information for preparation and on the framework conditions for market entry
- Exploration of market opportunities and business potential on site, as well as internal delegation networking
- Advice on internationalisation and market entry in Australia from the AHK Australia team