BNE | Brisbane German Week: German Business Day

Learn to Engage When It Counts – Timing, Impact & Brand Presence in an Olympic Year

How local and international businesses can create a lasting legacy from a once-in-a-generation event

The German-Australian Chamber of Industry and Commerce (AHK Australien), together with iGABA are excited to invite you to the 10th German Business Day at Brisbane German Week 2025. German businesses in Australia have flourished for decades, and AHK Australien, together with its official state partner in Queensland, iGABA, are excited to continue supporting the growth through new opportunities and diverse perspectives.

With Brisbane winning the Olympic and Paralympic Games  for 2032, the Sunshine State takes centre stage for new business opportunities in Australia. Seven years may sound like a long period, but planning is already in full swing and new opportunities present themselves on a daily.

Our 10th German Business Day as part of the German Week Brisbane will deep-dive into the planning and strategy behind Brisbane 2032 and create an outlook on business involvement over the next few years. This is your opportunity to discover how timing, strategic engagement, and brand presence can turn a global event into a powerful legacy for your business.

With expert speakers offering practical advice and cutting-edge strategies, you’ll learn how to:

• Create a Lasting Legacy: Unlock strategies to make the most of the Olympic Year and create sustainable business growth.
• Maximize Brand Impact: Harness the global spotlight to elevate your brand and create a presence that resonates long after the event ends.
• Build Strategic Partnerships: Learn how to expand your network and create meaningful collaborations, whether you’re a small local business or an international player.
• Optimise Engagement: Discover how to time your brand’s engagement perfectly, ensuring maximum impact – whether you’re targeting niche audiences or global markets.

This event is designed to give businesses, from start-ups to industry giants, the tools they need to stand out, engage effectively, and leave a lasting mark during one of the world’s most high-profile years.

The diverse insights offered by this event, tailored for businesses of varying scales, will ensure attendees leave equipped to make the most of the Olympic Year and create lasting value for their brands.

This event is open to the broader German-Australian business community, beyond AHK Australien and iGABA members. We encourage you to come along, listen in and network with fellow professionals of the bilateral business world.