Event Report: Workshop - Because companies need to develop faster

Our workshop, held on November 22 at Bottega Restaurant in Melbourne, focused on the approach to organisational structures in an ever-changing and challenging globalised business world. We heard the fantastic story of foryouandyourcustomers in their quest to perfection.

Jonathan Moeller, founder of foryouandyourcustomers, hosted the workshop and presented his approach of running an organisation with a global presence. With the employees’ opportunity to develop themselves as the reason for their existence, foryouandyourcustomers identified the importance of a flat and very open organisational structure. Jonathan explained how he believes that the traditional, more hierarchical and power-driven structures are outdated in today’s fast-changing business environment.

Over the years, Jonathan founded a number of successful organisations. Together with his founding partner, he endeavoured to create ‘the perfect company’ offering employees a place to continuously improve themselves and drive their ideas ahead, all the while servicing clients from a multitude of backgrounds.

Over a great lunch at Bottega Restaurant, Jonathan encouraged a lively discussion and answered questions regarding the effectiveness of his organisational structure in real-life situations, including crucial factors, such as compliance and organisational strategy. The discussion around this very much non-traditional management approach was insightful and highlighted that, whilst successful, there are still challenges to be faced and problems to be solved in the quest to running the ‘perfect company’.

A few key points from the discussion affecting the structure and hierarchical rigidity are the level of compliance requirements of the industry in which the organisation operates, the size of the organisation, as well as the overall purpose and vision of the company.

After Jonathan closed the presentation and Q&A session with some case studies of foryouandyourcustomers’ work, the attendees enjoyed a coffee in a relaxed environment and had the opportunity to make new contacts and re-connect to existing ones.

We hope that this informative workshop has given our attendees some creative ideas for their organisations. We thank Jonathan and the team from foryouandyourcustomers, and of course the attendees for taking time out of their busy schedules to attend our workshop.

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