90% of visitors are involved in purchasing decisions

More than 19,000 visitors cannot be found at any other fair

2,100 jounalists from 37 countries

815 exhibitors not present at any other fair


90% of exhibitors plan on returning in 2018

93% of visitors plan on returning in 2018

Spielwarenmesse® Nuremberg

The German-Australian Chamber is the official representative for Spielwarenmesse® Nürnberg in Australia.

The Spielwarenmesse® is the leading international fair for the toy industry with 2,850 exhibitors and over 73,000 trade visitors from more than 120 countries; it is firmly established as industry get-together every year.

With 64 offices located in 96 countries, the international network of representatives of Spielwarenmesse eG is truly a global force to be reckoned with.


If you are interested in visiting or exhibiting, please do not hesitate to contact us. We are looking forward to a successful collaboration.

Upcoming Fair Date

31 January - 04 February 2017

Opening Hours:

9 am – 6 pm daily


Nürnberg Convention Center
Messezentrum 1
90471 Nuremberg, Germany

Further Information


Further information on the Spielwarenmesse® can be found here: www.spielwarenmesse.de/australia or by using our contact form.



Anja Kegel 
Director - Consulting Services Projects

Press Releases

Please click here to read the latest Spielwarenmesse press releases.