90% of visitors are involved in purchasing decisions

More than 25,000 visitors cannot be found at any other fair

2,100 jounalists from 37 countries


90% of exhibitors plan on returning in 2016

93% of visitors plan on returning in 2016

Spielwarenmesse® Nuremberg 2017

The German-Australian Chamber is the official representative for Spielwarenmesse® Nürnberg in Australia.

The Spielwarenmesse® is the leading international fair for the toy industry with 2,857 exhibitors and over 70,000 trade visitors from more than 126 countries; it is firmly established as industry get-together every year.

With 64 offices located in 96 countries, the international network of representatives of Spielwarenmesse eG is truly a global force to be reckoned with.


If you are interested in visiting or exhibiting, please do not hesitate to contact us. We are looking forward to a successful collaboration.

Up-coming Fair Date

01 February - 06 February 2017

Opening Hours:

9 am. – 6 pm daily,
until 5 pm on last day


Nürnberg Convention Center
Exhibition Centre
Messezentrum 1
90471 Nuremberg, Germany

Further Information


Further information on the Spielwarenmesse® can be found here: www.spielwarenmesse.de/australia or by using our contact form.



Anja Kegel 
Director - Consulting Services Projects

Press Releases

Please click here to read the latest Spielwarenmesse press releases.